Campaign: Redefining Furniture Design

A Revolutionary Approach to Manufacturing and Shipping

Campaign, designed by Brad Sewell, is a game-changer in the world of furniture design. Inspired by the quote "We wanted to make the best for the most for the least" by Charles and Ray Eames, Sewell set out to create high-quality, affordable furniture using innovative manufacturing processes. Drawing inspiration from the auto industry, Campaign has re-engineered how furniture is made and delivered, offering a unique and customizable experience for consumers.

Campaign's standout feature is its precision-built American-made steel frame. Unlike traditional upholstered furniture, Campaign's quality fabrics can be easily removed, allowing consumers to change them at will. This not only offers the freedom to update the look of their furniture but also extends the lifespan of each piece. In addition, Campaign's furniture is delivered in just 4-7 business days and can be assembled in under 10 minutes, with the solid-wood legs acting as the only tool needed for assembly.

The technology behind Campaign's furniture is impressive. The frames are laser-cut and powder-coated steel, providing strength and durability. Expanded polypropylene frame inserts ensure stability and support. The seat cushions are made of high-resiliency, flame-retardant-free polyurethane foam, while the back pillows consist of 100% polyester fiber. The fabric covers are a blend of polyester and nylon, chosen for their quality and durability. The solid American hardwood legs are coated with a clear water-based finish. Not only is Campaign's furniture stylish and comfortable, but it is also environmentally friendly, as all materials used are recyclable.

One of the key advantages of Campaign's furniture is its ease of customization and assembly. Unlike other furniture makers, Campaign offers steel frames and removable covers, allowing customers to create a piece that suits their style and preferences. The furniture is also the least expensive and fastest custom upholstered option available. With delivery in just 4-7 business days and assembly taking only 10 minutes, Campaign has redefined the shopping experience for furniture.

The journey of Campaign began in Boston, MA in 2013 and later moved to Emeryville, CA in 2017. Throughout the design process, the team faced numerous challenges, including finding materials that met their requirements, designing for easy shipping, and ensuring a seamless consumer experience. However, through innovative thinking and constant iteration, they overcame these obstacles and created a product that exceeds expectations.

Campaign's dedication to research and development is evident in the quality and reliability of their furniture. Extensive experiments were conducted to ensure industry-leading comfort and durability. Full-scale test devices were used to simulate the dimensions, weight proportions, and articulation of the human body, providing valuable data on the dynamic behavior of customer use. The results showed that Campaign's seating can hold over 1800 lbs and will survive more than a lifetime of use.

The success of Campaign's design has not gone unnoticed. In 2018, it was awarded the Bronze A' Design Award in the Furniture Design category. This prestigious award recognizes designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life. Campaign's innovative engineering and modern home design truly make it a standout in the industry.

Campaign has revolutionized the furniture industry by offering high-quality, customizable, and easily assembled pieces that can be delivered in just days. With its commitment to sustainability and customer satisfaction, Campaign is setting a new standard for furniture design.


Project Details and Credits

Project Designers: Brad Sewell
Image Credits: Campaign
Project Team Members: Brad Sewell Raul Molina
Project Name: Campaign
Project Client: Brad Sewell


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